"In a powerful example of how online social networking, youth exuberance, and digital media can combine to affect a nation, students at Florida’s Ocoee Middle School created a video called “Gotta Keep Reading,” an infectious message that has “gone viral” and inspired other schools and big-name TV stars to endorse reading as a path to success." -- eSchoolNews.
http://www.eschoolnews.com/2010/03/18/gotta-keep-reading-video-inspires-nation/
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